Let’s make magic happen. And by magic, I mean craft an enticing and persuasive message that makes people jump to action.
Here’s some samples of my work.
When can I put you on this page?
Video (Script + Production + Narration)
Nippon Biodiesel Fuel wanted to help small scale farmers in African countries and support the development of the agriculture industry.
To do that, they planned an app and a system that works in rural areas with weak Internet.
But, they needed funding from a major NGO to develop this app.
Words couldn’t show the transformation their app would bring to small-scale African farmers and the agriculture sector. So, they turned to video.
In 3 short videos, we highlighted what Agroponto did, how it benefited both farmers and nations, and why Nippon Biodiesel Fuel was the right partner.
They received their funding and now the app is being used in Mozambique and Angola.
What’s the difference between a Dietitian and a Nutritionist?
One of the top 3 questions a dietitian gets is “What’s a dietitian?”
Most people confuse a dietitian with a nutritionist (as another dietitian cries in dismay).
Both work with nutrition, food and behaviors. But only a dietitian is a licensed tile in the US (which means dietitians do things nutritionists can’t for your health)
This 82-second video tackles the difference between these two titles and demystifies who you can trust your health to.
The Science Behind Yogurt (and How It’s Made)
A lot of people assume dietetic students only learn about why food is healthy and how to make meal plans.
The truth is they’re knee deep in everything from biochemistry to food science. They learn about food and nutrition from just about every angle.
And in food science, you go deep into why food is the way it is.
This video for nutritional science students at the University of Arizona explains the science behind yogurt.
Videos can (and should) do more than sell your product or service. They help build a relationship with your perfect audience and showoff your brand personality.
But, your brand values videos still need to be engaging and persuasive to attract your ideal client.
PINK PIANO INC wanted to make sure the right people knew they saw them and their potential to make a positive impact.
We scripted 3 scripts to highlight what PINK PIANO values most: their customers, their employees, and their community.
Podcast Liftoff-Homepage, About Page and Sales Page
If anyone is going to help you grow a 5-figure podcast, it’ll be Joe Casabona.
The promise of a $10,000 podcast should have podcasters flocking in masses…but his website didn’t highlight that offer to visitors.
Joe was also launching a new product, so he needed to tighten up his website messaging to move people seamlessly from visitor–> subscriber –> customer.
Joe needed web copy that:
- Identified his perfect customers immediately
- Made joining his newsletter a no brainer
- Had people running for their AMEX to buy the Podcast Liftoff Playbook
- Highlight Joe’s expertise (because 3 top rated podcasts is no small feat)
Now his homepage converts cold prospects into newsletter subscribers, his about page tells his brand story with a hefty dose of credibility, and his sales page is his 24/7 sales person.
“This is the perfect love letter to my target audience”
” I showed this to a friend of mine and he said this was the perfect love letter to my target audience. The copy looks great, it reads like me and gave me valuable feedback and guidance as I built out my offer.”
Joe Casabona, Podcast Liftoff
The Dietitian Editor-Sales Page
Liz (aka The Dietitian Editor) made a cohort-based course to help dietitians become self-published authors (and start making money) in 6 weeks.
She knew she needed a sales page, but the challenge was to write a persuasive and sales focused message.
So, after some deep research on her target audience, identifying their voice and Liz’s unique selling point, we wrote a long form sales page to:
- address pain points
- appeal to her audience’s emotional needs
- tie Liz’s course to her audience’s success
She’s now run 2 cohorts since launch and is waitlisting students for 2023.
“She really took the time to understand my goals for the course…and how to best put my brand on display…!””
“Ame is a true professional. She wrote amazing copy for my sales page for my new online course. She’s a great listener and really took the time to understand my goals for the course, who my target client would be for this program, and how to best put my brand on display by using my voice and tone in the copy. I would highly recommend working with Ame on any of your future copywriting projects for your business.”
Liz Jalkiewicz, The Dietitian Editor
China Importal-Compliance Gate Launch
China Importal is the go-to resource for product compliance if you manufacture your products in Asia.
In 2020, they branched out into their own SaaS product to help companies make sure their products met product compliance guidelines.
We decided an 3-email sequence was a great way to announce the launch and get early sign ups for the software.
“Ame’s emails helped us reach a 34.56% email open rate, and a 3.88% click-through rate“
“Ame Proietti helped us write emails for our new software launch campaign. Her emails helped us reach a 34.56% email open rate, and a 3.88% click-through rate – both of which are significantly higher than our average open rate. More importantly, these emails were also instrumental in driving new free users – and a significant number of paying subscribers.“
Fredrik Gronkvist, Asiaimportal (HK) Limited, Hong Kong