Portfolio

Agroponto

Nippon Biodiesel Fuel wanted to help small scale farmers in African countries and support the development of the agriculture industry.

To do that, they planned an app and a system that works in rural areas with weak Internet.

But, they needed funding from a major NGO to develop this app.

Words couldn’t show the transformation their app would bring to small-scale African farmers and the agriculture sector. So, they turned to video.

In 3 short videos, we highlighted what Agroponto did, how it benefited both farmers and nations, and why Nippon Biodiesel Fuel was the right partner.

They received their funding and now the app is being used in Mozambique and Angola.

What’s the difference between a Dietitian and a Nutritionist?

One of the top 3 questions a dietitian gets is “What’s a dietitian?”

Most people confuse a dietitian with a nutritionist (as another dietitian cries in dismay).

Both work with nutrition, food and behaviors. But only a dietitian is a licensed tile in the US (which means dietitians do things nutritionists can’t for your health)

This 82-second video tackles the difference between these two titles and demystifies who you can trust your health to.

The Science Behind Yogurt (and How It’s Made)

A lot of people assume dietetic students only learn about why food is healthy and how to make meal plans.

The truth is they’re knee deep in everything from biochemistry to food science. They learn about food and nutrition from just about every angle.

And in food science, you go deep into why food is the way it is.

This video for nutritional science students at the University of Arizona explains the science behind yogurt.

Brand Values

Videos can (and should) do more than sell your product or service. They help build a relationship with your perfect audience and showoff your brand personality.

But, your brand values videos still need to be engaging and persuasive to attract your ideal client.

PINK PIANO INC wanted to make sure the right people knew they saw them and their potential to make a positive impact.

We scripted 3 scripts to highlight what PINK PIANO values most: their customers, their employees, and their community.

Abraham Dietitian-Homepage

Abraham Anjarkouchian MSc, RD

Abraham is a registered dietitian in Toronto.

Abraham felt his homepage wasn’t adding to his clients’ experience with his website.

Abraham needed a homepage that:

• Communicated value
• Identified his ideal client immediately
• Inspired trust
• Prompted visitors to action

His new website copy now tells his target audience he’s there for them on their health journey.

The Dietitian Editor-Sales Page

Liz (aka The Dietitian Editor) made a cohort-based course to help dietitians become self-published authors (and start making money) in 6 weeks.

She knew she needed a sales page, but the challenge was to write a persuasive and sales focused message.

So, after some deep research on her target audience, identifying their voice and Liz’s unique selling point, we wrote a long form sales page to:

• address pain points
• appeal to her audience’s emotional needs
• tie Liz’s course to her audience’s success

Her sales page is now her 24/7 salesperson.

The Dietitian Editor-Instagram Caption

Engagement on Instagram can be hard. Especially when you’re trying to promote blog content.

So, we wrote a caption to “stop the scroll”.

China Importal-Compliance Gate Launch

China Importal is the go-to resource for product compliance if you manufacture your products in Asia.

In 2020, they branched out into their own SaaS product to help companies make sure their products met product compliance guidelines.

We decided an 3-email sequence was a great way to announce the launch and get early sign ups for the software.