Health and Wellness Copywriter
Get highly-targeted copywriting that attracts relevant leads and sales to your business.
Where are your leads?
If your website is like a stall at a crowded market…
Shoppers won’t stop and inspect everything aimlessly.
Because they go to the market with an action plan.
And they only visit the stalls that sell what they want.
If people can’t find what they want to buy, they click off your website immediately.
They are on to the next option and already forgot about you.
Your health and wellness website got their interest. It doesn’t keep it though because you didn’t put the right items on display. Your stall needs a sign that says, “Hey! I have precisely what you need”.
That sign is your copy.
When your website copy makes your offer clear, you see more sign-ups and sales.
Clients Don’t Care About Credentials. They Care about Results.
You studied, volunteered and completed internships for years so you could be a professional and help people live healthier lives.
You are the health and wellness expert. But, this is a fiercely competitive industry flooded by “experts”. Your credentials are competing with “quick fixes”, anecdotal evidence, and conflicting nutrition facts.
Turn Your Website Into a Message People Devour
Your website can keep the message people already forgot.
Or, your website can prompt your clients to contact you and FINALLY achieve the results they have craved for years.
If they can’t find what they want to buy, shoppers are out the door immediately.
No quick fixes or questionable nutrition hacks. Just sustainable, healthy results. The way the nutrition profession intended.
And when your clients tell the world how you helped them transform (after they tried every diet in the book. twice), more clients will come your way.
People want results:
- Safely (deep down anyway)
- NOW (yesterday preferred)
Your credentials give you the expertise to lead clients to these results without any fad diet or cleanse.
Lead with how you help clients see the results they desire, and people will choose you.
Ready for a copy that sells?
Nutrition Professionals I’ve Helped
(When can I put your name here?)
Abraham Anjarkouchian MSc, RD
Abraham is a registered dietitian in Toronto.
Abraham felt his homepage wasn’t adding to his clients’ experience with his website.
Abraham needed a homepage that:
- Communicated value
- Identified his ideal client immediately
- Inspired trust
- Prompted visitors to action
Here’s a sample of what we wrote:
Ready to talk about your copy project?
Communicate Your Offer To Future Clients With Persuasive Copy
Your website needs more than just “some words”.
With a persuasive message, you can:
- Communicate a clear message of value
- Increase your leads and clients (and revenue)
- Grow your online presence
- Establish yourself as an authority in nutrition (no more juice detoxes please)
How the Process Works
Step 1: Questionnaire
You and I will discuss your target audience, goals and offer. I will ask you several questions so we can identify exactly what you offer a client and why you are different from your competitors.
Step 2: Planning
Then, we will determine how many pages you need for your website. I will send you an estimate of the cost and turnaround time.
Step 3: First Draft and Revision
Writing is a process. Anyone who says it isn’t doesn’t write often.
I will give you the first draft of your website and you’ll give me your feedback.
Together, we’ll revise your copy until it communicates your value clearly.
“Ame’s emails helped us reach a 34.56% email open rate, and a 3.88% click-through rate!”
“Ame Proietti helped us write emails for our new software launch campaign. Her emails helped us reach a 34.56% email open rate, and a 3.88% click-through rate – both of which are significantly higher than our average open rate. More importantly, these emails were also instrumental in driving new free users – and a significant number of paying subscribers.”
Fredrik Gronkvist, Asiaimportal (HK) Limited, Hong Kong