Why am I the person to write your scripts and copy?
Well, good marketing material is rooted in two things: persuasion and storytelling.
I’ve spent 7 years “marketing” the benefits of homework (aka I was an English teacher). I have yet to find a student who wants to do their homework.
But, if you frame homework as valuable practice that will help a student master a topic and point out how that topic helps them achieve their overall life goals, you’ve got a lot of completed assignments.
Effective teaching also involves storytelling. My students had a problem. They didn’t have the grammar they needed. In teaching, you can do two things. “Today students we’re going to learn the comparative adjective structure…….(YAWN)” or “You broke your phone yesterday, so you’re buying a new one today.”
My lessons created a story for them. So, we weren’t zoning out on boring grammar rules, we were learning to communicate.
Teaching and marketing have a lot in common. They’re both all about the context, the story and understanding your audience.
So, who am I?
My name really isn’t Amy, I promise. Ame is pronounced [Ah-may].
I’m from the windy city of Chicago. Fun fact, we got that name because of our politicians. NOT the strong winds that practically blow me over.
I’m a:
- Former English teacher turned dietetic student (no, we don’t tell people what to eat)
- Huge fan of 80s music
- Screenplay-writing enthusiast
I’ve written:
- 3 years’ worth of video scripts
- Nutrition-related website copy and blog posts
- A lot of essays and lab reports (more than I care to count)
- Stories for an ESL vocabulary book
How did I get my start in video?
About 3 years ago, I created my first explainer video. I was teaching academic English which had nothing to do with video marketing.
But, like I said, teaching and marketing have a lot of overlap.
A person who can explain the complexities of a language concisely AND make it engaging can do the same with any topic.
So, I started writing scripts for explainer videos and 3 years later, here I am.
I’m now on a mission to master the script that sells.
And what about health and wellness copywriting? Where did that come from?
Seeing the videos I’ve made in action is the reason I started writing website copy. A great video can increase conversion rates, but the copy around it can stop a conversion straight in its tracks.
The health and wellness part came after I became a nutrition student. I had a mini-existential crisis and enrolled in a nutritional science degree. And I started seeing real nutrition professionals overshadowed by people who have no business giving nutrition advice.
What do those people have that many nutrition experts don’t? Or any health professional? A strong online presence.
People need evidence-based health information. Health experts have it. They just need to find each other.
I’m here to direct traffic.
Concise and engaging video content + clear, concise copy = The results you want for your business
