Why am I the person to write your copy?
Well, good marketing material is rooted in two things: persuasion and storytelling.
I’ve spent 7 years “marketing” the benefits of homework (aka I was an English teacher). I have yet to find a student who wants to do their homework.
But, if you frame homework as valuable practice that will help a student master a topic and point out how that topic helps them achieve their overall life goals, you’ve got a lot of completed assignments.
Effective teaching also involves storytelling. My students had a problem. They didn’t have the grammar they needed. In teaching, you can do two things. “Today students we’re going to learn the comparative adjective structure…….(YAWN)” or “You broke your phone yesterday, so you’re buying a new one today.”
My lessons created a story for them. So, we weren’t zoning out on boring grammar rules, we were learning to communicate.
Teaching and marketing have a lot in common. They’re both all about the context, the story and understanding your audience.
So, who am I?
My name really isn’t Amy, I promise. Ame is pronounced [Ah-may].
I’m from the windy city of Chicago. Fun fact, we got that name because of our politicians. NOT the strong winds that practically blow me over.
I’m a:
- Former English teacher turned dietitian-to-be (no, we don’t tell people what to eat)
- Huge fan of tacos, The Cure, and Nicolas Cage
- Average drummer with a fake band(it’s a work in progress)
I’ve written:
- Video scripts the WFP gives money to
- Landing/sales pages
- Blog content
- (too many) essays and lab reports
- Stories for an ESL vocabulary book
How did I get my start?
Have you see those template animated explainer videos like Vyond or Powtoon? Those were my “in” to video production (we all start somewhere, right?).
Anyone could make those videos though.
I had to find a way to stand out as a new freelancer.
So, I went with the full package approach: script + video + voice over
That’s when I realized I loved scriptwriting.
And scriptwriting opened the door into copywriting (because yes it’s a type of copy).
People are looking for you…
But it’s hard to find you without the right message.
The message they relate to.
The message that makes you sound like a real person.
The message in your copywriting.
That’s why I’m here– help direct your traffic your way.
So…
